I work with organizations to build powerful brand narratives and bring them to life through content, communications, and campaigns that convert new customers.

An executive with experience at the world’s leading technology companies, including AWS and IBM, I can help you:

  • A clear brand or product narrative builds customer recall and internal alignment.

    I help organizations articulate a persuasive brand story that unifies sales and marketing, anchors communications, and serves as a strategic north star. Typical deliverables:

    - Brand narratives
    - Brand messaging platforms

  • Compelling copy drives customer conversion.

    I bring your brand narrative to life through concise, compelling language that drives engagement. Typical deliverables:

    - Boilerplates and copy blocks
    - Webpage content
    - Pitch decks
    - Ad copy

  • Copy sparks interest, but content sustains engagement.

    I develop content strategies that deliver value at every stage of the customer journey, addressing your audience’s most pressing needs and establishing trust. Typical deliverables:

    - Content strategy and journey maps
    - Editorial calendars
    - Blog content
    - Long-form reports
    - Customer stories

  • Distinctive executive perspectives elevate brand authority, influence, and help brands command a premium.

    I support executives in crafting original points of view that strengthen communications, enhance credibility, and fuel PR and visibility initiatives. Typical deliverables:

    - Press pitches
    - Articles
    - Executive presentations and keynotes

  • The right words —and structure—ensure your organization stays visible.

    I optimize content frameworks and messaging to enhance visibility across search engines and generative AI platforms, ensuring your brand is found and understood. Typical deliverables:

    - Schema markups
    - Channel content strategy
    - Community management

AI enabled, not led.

AI is a tool. Improper usage and over reliance on it has the propensity to create low quality work, and more of it—not less.

As an independent consultant, I am intentional about using AI as a means to ideate concepts and consolidate data—which helps me deliver concepts and assets to clients more quickly and cost effectively.

My personal tenets for AI usage:

  • Security: Client data and IP security always comes first—I will never input proprietary or sensitive company data into AI Models.

  • Transparency: Ethical use of AI is a necessity—I will be transparent with clients about how I use AI to support their projects.

  • Quality: Good marketing requires humanity, and AI cannot replace humans—I will always write, edit, produce, and polish final deliverables.

  • Intention: AI usage comes with economic and environmental cost—I use tools only for activities that will provide client value, saving them time and money.

Select Work

Amazon Web Services:
Global Head of Messaging + Content, SMB (Full-time)

  • Brand Messaging: Created go-to-market positioning, messaging framework, and strategy for SMB solutions

  • Content Marketing: Built and executed end-to-end content marketing strategy for multiple use cases and industry verticals,

  • Digital Strategy: Led the development, launch, and ongoing SEO strategy for aws.amazon.com/smart-business

  • Thought Leadership: Established inaugural program, and developed proprietary research to gain market visibility

  • Executive Communication: Wrote and produced keynote speeches for c-level executives and general manager

  • Product Messaging: Developed product and industry narratives, positioning and messaging frameworks

  • Content Strategy: Built inaugural content program for IBM North America, served as Editor-in-Chief

IBM:
Product Marketing Director, AI Applications (Full-time)